Links generated for apps on the App Store now begin with apps.apple.com. Existing links that begin with itunes.apple.com will continue to work in their current form and will automatically redirect to the apps.apple.com domain.
Source
Links generated for apps on the App Store now begin with apps.apple.com. Existing links that begin with itunes.apple.com will continue to work in their current form and will automatically redirect to the apps.apple.com domain.
Source